This Fortifying Gel Moisturizer is a lightweight, serum-like daily hydrator designed to keep skin feeling clear, calm, and refreshed all day. Powered by plant-based actives like aloe and prickly pear, it delivers lasting hydration without weight and absorbs quickly into the skin.

The formula helps soothe and clarify, leaving skin smooth, balanced, and comfortable to the touch. Gentle and versatile, it layers easily under makeup or SPF and works just as well as a cooling after-sun or post-shave step. It’s an easy, reliable moisturizer for skin that prefers a lighter feel and consistent care.

Ursa Major is a Vermont-based skincare company creating clean, effective essentials inspired by the forest. Founded by former beauty industry insiders, the brand was built around a simple idea: skincare should feel good, work well, and be easy to live with.

Ursa Major’s products are made with powerful, plant-based ingredients sourced with care, offering high-impact results through fuss-free routines. With lightweight textures, subtle natural aromas, and thoughtfully formulated ingredients, each product is designed to support healthy skin without unnecessary extras. The result is skincare that feels grounding, uplifting, and refreshingly straightforward.